HOTELA | Private Hotel. Yours Alone.

Hirafu, Niseko · Japan

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6 Armani Casa Residences

24/7 Dedicated Private Staff

90% Revenue to Owners

4.9 Guest Rating · Luxury Hospitality

∞ Ownership in Perpetuity

HOTELA Amenities

Private Onsen

Natural hot spring water. In your room. Every room.

24/7 Private Kitchen

Kaiseki to pasta. Midnight eggs. Seven-course omakase served in your room.

Dedicated Staff

Chef, concierge, chauffeur, spa therapists. Briefed on you. Working for you alone.

Fitness & Boxing

Full free weights, heavy bags, speed bags, cardio. No waiting. No crowds.

In-Room Spa

Massage and treatments in the privacy of your residence.

Yoga Studio

Stretch. Breathe. Recover. Your schedule, your space.

Private Concierge

Ski passes, restaurant reservations, airport transfers. Handled before you ask.

Game Center

Billiards, arcade classics, PlayStation, Nintendo, and more.

Armani Casa

Iconic. Armani.

Italian-designed interiors, featuring furniture, lighting, textiles, and finishes curated from the Armani/Casa collection.

HOTELA Niseko bedroom — Armani Casa suite

Luxury that talks
in your sleep.

Shouldn’t your second home be better than your own home? At HOTELA, we think so. That is why we spent over 2½ years to engineer the most advanced bed in the world. But we don’t sell it! We only make it for HOTELA.

The HOTELA Sleep System

Engineered for one hotel. Available nowhere else.

“

I wish I could have this at home — it’s a level of comfort I’ve never experienced before.

Pyoko · Tokyo

4 nights in the Regent Suite. Returned twice.

“

We extended our stay by two nights because of the bed alone. I’ve never slept that deeply.

James M. · Singapore

Booked 3 nights. Extended to 5. Now an annual guest.

“

My wife still talks about the bed three months later. We’re already planning our return.

David L. · Hong Kong

Booked return within 60 days.

How It Works

Own your days at HOTELA.
Use them however you want, every year.

You don't own a room. You don't own a booking. You own a number of days per year — permanently — in one of the world's most exceptional private residences.

Choose how many days you want.

A long weekend. A full ski season. A summer month. You decide how many days per year you want to own. That number is yours — every year, forever.

Decide each year when to use them.

Your days don't lock you into fixed dates. Each year, choose when you want to arrive. Up to one-third of your days are guaranteed available during peak periods — powder season, Golden Week, New Year's.

Arrive. Everything is ready.

Your residence is maintained, staffed, and operating at the same standard whether you were here last week or last year. There is nothing to arrange. The hotel has been preparing for your arrival all along.

See how ownership works →

Perpetual ownership. Transferable. Sellable. Inheritable. Not a timeshare. Not a club membership. Not a booking.

Inside HOTELA Niseko